Browsing Category Latest work

Get earned or get burned: the Oreo vlogger ruling

January 20th, 2015 // 12:34 pm @

A recent ruling by Britain’s Advertising Standards Authority threatens to remove a key plank from the content marketing strategies of travel companies. Read more on the Travel Perspective blog

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Category : Latest work

Eye-tech developments turn science fiction into fact

January 20th, 2015 // 12:31 pm @

It is now 40 years since the first episode of The Six Million Dollar Man, in which Steve Austin was given a bio-nic eye, was aired. The technology was pure fiction but four decades on, just how far have we come? . Read more at The Times (£)

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Category : Latest work

Would your Facebook page satisfy the profile police?

January 20th, 2015 // 12:30 pm @

In the US, universities use Google and Facebook to check up on applicants. It does not happen in the UK . . . at least not formally. Read more at The Times (£)

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Category : Latest work

How apps can turn your mobile into an eyephone

January 20th, 2015 // 12:29 pm @

Search for “eye test” in Apple’s App Store and you get pages of results. There are apps to check for astigmatism, colour blindness and every visual defect you can imagine. Smartphone eye tests are the tip of a healthcare app iceberg, driven by an increasing desire to self-diagnose. Read more at The Times (£)

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Category : Latest work

The growth of automated expense management

January 20th, 2015 // 12:27 pm @

End-to-end travel and expense management, where a company captures all of the data surrounding the entire booking and travelling process and uses it to automatically populate expense claims, has often been thought of as ‘end of the rainbow’ stuff for all but the very largest of companies. Yet the growth of open booking and the […]

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Category : Latest work

Social media hotels: gimmick or clever marketing?

October 14th, 2013 // 2:43 pm @

Ever since there have been hotels, there have been theme hotels. Take Sweden’s all-treehouse Treehotel and chilly Icehotel, the kids TV themed Nickleodeon Family Suites in Orlando and those Missoni and Bulgari fashion hotels for example. The latest craze is for social-media themed hotels. Read more at the WTM blog.

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Category : Latest work

Finding the hidden features of YouTube

October 14th, 2013 // 2:37 pm @

YouTube is the video platform of choice for a sizeable proportion of the planet. The latest statistics put out by the Google-owned site reveal that more than 1 billion unique users visit YouTube each month, more than 6 billion hours of video are watched each month – 50% more than last year – and that […]

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Category : Latest work

Best ski resorts 2013/14

October 14th, 2013 // 2:30 pm @

The winter of 2013-14 is sure to be an exciting one for skiers and snowboarders. There are plenty of exciting developments in the Alps planned for this season, including new hotel and bar openings, lift developments and more. Read on to find out what’s new for the 2013-14 ski season.

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Category : Latest work

How to earn an MBA from your sofa

October 14th, 2013 // 2:25 pm @

Doing an MBA has always required a significant time commitment and many prospective students have baulked at this in the past. However, the growth of distance–learning options means students can now be more flexible when it comes to fitting an MBA into their busy schedules. Read the full story in the Daily Telegraph.

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Category : Latest work

Managing Formula 1 travel

October 14th, 2013 // 2:09 pm @

IT IS ESTIMATED that each year, teams involved in Formula 1 racing travel more than 100,000 miles between the various races and test sessions. When you consider that the bigger teams send up to 75 engineers, mechanics, marketers, sponsors, managers, owners and, of course, drivers to each race, the scale of the travel challenge becomes […]

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Category : Latest work

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