Personal touch is highly prized
November 23rd, 2011 // 9:18 am @ Mark Frary
Whether it is personalised recommendations on Amazon or the chance to build a customised PC from Dell, consumers now expect to be treated as individuals and to receive bespoke service.
John Aves, chief executive of CP2 Consulting, a specialist in improving customer experience who has worked for many well-known brands, says companies demonstrating best practice in customer service are embracing personalisation.
Read the full article in The Times
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