Social media and communications consultant, writer and author

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Have we reached peak Instameet?

The Australian state of Queensland has gained the record for the world’s biggest InstaMeet, which are rapidly becoming a must for digital marketers. They originally grew up as a way for IGers to meet with like-minded people but tourist boards quickly realised their potential to spread the word... Read More »
Get earned or get burned: the Oreo vlogger ruling

A recent ruling by Britain’s Advertising Standards Authority threatens to remove a key plank from the content marketing strategies of travel companies. Read more on the Travel Perspective... Read More »
Eye-tech developments turn science fiction into fact

It is now 40 years since the first episode of The Six Million Dollar Man, in which Steve Austin was given a bio-nic eye, was aired. The technology was pure fiction but four decades on, just how far have we come? . Read more at The Times... Read More »
Would your Facebook page satisfy the profile police?

In the US, universities use Google and Facebook to check up on applicants. It does not happen in the UK . . . at least not formally. Read more at The Times... Read More »
How apps can turn your mobile into an eyephone

Search for “eye test” in Apple’s App Store and you get pages of results. There are apps to check for astigmatism, colour blindness and every visual defect you can imagine. Smartphone eye tests are the tip of a healthcare app iceberg, driven by an increasing desire to self-diagnose. Read more... Read More »

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